NEXT

NEXT Mens Edit

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NEXT

NEXT Mens Edit

A contemporary backstage setting for modern menswear

Celebrating the launch of Roman Kemp’s new collection for NEXT Men, we created a cool, contemporary backdrop inspired by a stylised backstage setting. Sleek, tarnished chrome clothing displays contrasted against the venue’s raw, exposed finishes, while oversized look boards showcased the campaign imagery.

Guests soaked up the laid back atmosphere, with thoughtful, playful touches throughout. An onsite illustrator captured individual looks in real time – an engaging experience that doubled as a personalised takeaway. Branded details were woven into the space, from matchsticks and ice cubes to napkins and food wraps, ensuring every touchpoint felt considered and cohesive.

WHAT WE DID
Graphic design and print
Project management
Live event management
Set and prop styling