We Love This transformed the historic venue of 14 Cavendish Square into 'The Archive of Edible Stories'—a stunning backdrop for a Christmas event that put fashion at the forefront.
Tailored for Next, this evening not only elevated the Christmas spirit but did so through a lens that focused sharply on fashion curation, intricate decor and meticulous attention to detail, creating a museum-like atmosphere that celebrated the brand's seasonal collection. The minimalist décor was carefully chosen to allow the Next Christmas Collection to take centre stage. Mannequins, elegantly poised on pedestals, showcased key seasonal pieces, turning the space into a sophisticated gallery of winter fashion. Each ensemble was complemented by accessories and props, including books wrapped in specially designed paper that resonated with the collection’s themes, enhancing the visual and tactile engagement with the brand.
The venue itself, with its peeling, historic walls, was transformed with festive embellishments that spoke of a careful, creative hand, ensuring every corner was imbued with the spirit of the season. The decor seamlessly blended with the fashion elements, featuring glimmering woodland-style trees and handcrafted elements that reflected Next’s 2024 Christmas typography.