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The Archive of Edible Stories

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NEXT

The Archive of Edible Stories

Connecting fashion with festive magic: We Love This sets the stage for an enchanting Christmas showcase.

We Love This transformed the historic venue of 14 Cavendish Square into 'The Archive of Edible Stories'—a stunning backdrop for a Christmas event that put fashion at the forefront.

Tailored for Next, this evening not only elevated the Christmas spirit but did so through a lens that focused sharply on fashion curation, intricate decor and meticulous attention to detail, creating a museum-like atmosphere that celebrated the brand's seasonal collection. The minimalist décor was carefully chosen to allow the Next Christmas Collection to take centre stage. Mannequins, elegantly poised on pedestals, showcased key seasonal pieces, turning the space into a sophisticated gallery of winter fashion. Each ensemble was complemented by accessories and props, including books wrapped in specially designed paper that resonated with the collection’s themes, enhancing the visual and tactile engagement with the brand.

The venue itself, with its peeling, historic walls, was transformed with festive embellishments that spoke of a careful, creative hand, ensuring every corner was imbued with the spirit of the season. The decor seamlessly blended with the fashion elements, featuring glimmering woodland-style trees and handcrafted elements that reflected Next’s 2024 Christmas typography.

 

The dining tables were part of the visual feast, with candlelit centrepieces and runners composed of handwritten stories adding to the intimate and captivating setting. As the evening unfolded, interactive performances and live music played against a 1920s-inspired backdrop, enhancing the archival theme with modern twists. The space transitioned from a quiet fashion showcase to a lively celebration of festivity and style. The afterparty wove old with new, with a DJ spinning eclectic tracks that kept the festive spirit alive and energised.

By placing fashion at the heart of the celebration, alongside careful attention to Christmas decor and the storied detail of the property, We Love This ensured that every detail was not just seen but felt, making 'The Archive of Edible Stories' a true highlight of the festive season.

Ready to Elevate Your Next Event?
Discover how We Love This can transform your vision into an unforgettable experience with our experiential event design expertise and meticulous planning. Contact us today to start crafting your bespoke event and see your brand come to life in ways you never imagined.