Experiential Campaign

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Jet2.com

Connecting a party ready feeling with the holiday of a lifetime through a series of discoverable, emotive experiences.

We helped Jet2 launch their Party Plane competition, celebrating the arrival of their 100th aircraft through a nine city experiential roadshow.

The space we created put Jet2 at the heart of the pre-party, party. Connecting a daytime audience with an evening past time we used a behaviour and emotion synonymous with partying, the feeling of getting ready.

Consumers were invited inside for a makeover, a menu consisting of; blowdries, braids, beard styling and manicures, were available. The journey continued from the salon into an interactive video diary room where competition entries were made.

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