Connecting a party ready feeling with the holiday of a lifetime through a series of discoverable, emotive experiences.
We helped Jet2 launch their Party Plane competition, celebrating the arrival of their 100th aircraft through a nine city experiential roadshow.
The space we created put Jet2 at the heart of the pre-party, party. Connecting a daytime audience with an evening past time we used a behaviour and emotion synonymous with partying, the feeling of getting ready.
Consumers were invited inside for a makeover, a menu consisting of; blowdries, braids, beard styling and manicures, were available. The journey continued from the salon into an interactive video diary room where competition entries were made.BEHIND THE SCENES
"Thanks everyone, you’ve all been amazing and made the roadshow a big success!"
Senior PR Manager
Brand exposure to over 10,000 consumers
Over 1,000 competition engagements
Cricket World Cup Sponsorship Launch
Summer Garden Party
House of Next
Lewis Hamilton Product Launch/Influencer Event
Real Life Ready Range Launch
Global rebrand and UKI Conference
The Runaway Pub
The Great Yorkshire Show
SS 19 Press Show
European Ambassador Launch
2018 Sponsorship Activation
The Radio Academy Awards
Official Event Partner
AW 18 Press Show
ICE Gaming Exhibition
Taylors of Harrogate
London Coffee Festival
London Fashion Week Party
Isle of Wight Festival
Event & Site Management