We helped Jet2 launch their Party Plane competition, celebrating the arrival of their 100th aircraft through a nine city experiential roadshow.
The space we created put Jet2 at the heart of the pre-party, party. Connecting a daytime audience with an evening past time we used a behaviour and emotion synonymous with partying, the feeling of getting ready.
Consumers were invited inside for a makeover, a menu consisting of; blowdries, braids, beard styling and manicures, were available. The journey continued from the salon into an interactive video diary room where competition entries were made.
BEHIND THE SCENES
