Glossier Brand Activation

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SpaceNK

Connecting British charm with New York flair, the SpaceNK x Glossier beauty pop-up brought a slice of Manhattan’s iconic style to the vibrant streets of the UK.

Popping up simultaneously in 4 UK city centres - Manchester, Edinburgh, Cardiff, and Liverpool - each one-day brand activation for SpaceNK brought a distinctive blend of urban excitement and sophisticated beauty.

From the get-go, the event was designed to offer more than just a visual treat; it was an immersive journey into the heart of SpaceNK's brand philosophy, as we helped them introduce US beauty brand Glossier to a UK audience. Decked out in the brand’s signature pink hues and filled with bespoke NYC-themed props, the pop-up was a hive of creativity and interaction.

Guests were greeted with delicious vanilla soft serve ice cream topped with custom birthday sprinkles, served in branded tubs and wafers that transformed simple ice treats into an Instagram-worthy spectacle. The setting was meticulously crafted, featuring oversized props and newsstand boxes that not only captured the essence of a bustling New York street but also provided perfect backdrops for photo opportunities.

This attention to detail ensured every element of the experience was infused with the brand’s aesthetic and ethos, creating memorable moments that resonated with attendees and enhanced social media engagement.

Cities

7,000

Soft Serves

4,000

Beauty Samples

Our brand ambassadors for SpaceNK, outfitted in stylish pink Glossier t-shirts, black jeans, and trainers, were more than just representatives; they were the warm and engaging hosts of the event. Equipped with branded pin badges and a friendly demeanour, they guided guests through the activation, from the initial welcome to the final touchpoint in the nearby store. Their role was crucial in managing the flow of guests, facilitating product interactions, and ensuring that every visitor left with a positive impression of the brands.

This activation not only reinforced the SpaceNK and Glossier partnership but also exemplified the We Love This mission to seamlessly integrate artistic expression with practical execution. The event was not just beautiful—it was a powerful tool for driving brand engagement and loyalty, proving that thoughtful design and strategic planning can coalesce into a truly effective marketing experience.

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Discover how We Love This can transform your vision into an unforgettable experience with our experiential event design expertise and meticulous planning. Contact us today to start crafting your bespoke event and see your brand come to life in ways you never imagined.