Hello Kitty café
Swipe
Primark
Hello Kitty café
Connecting cultures and generations: the Primark x Hello Kitty café experience.
The Primark x Hello Kitty brand activation exemplifies how experiential event design can animate a brand and create a dynamic and immersive brand experience.
Launched in selected Primark stores across the UK to celebrate 50 years of the iconic Japanese brand, Hello Kitty, the branded pop-up cafés were designed to deliver a bold and dynamic visual beacon within the Primark retail environment.
Echoing the kitsch charm of Hello Kitty with an Instagram-worthy décor, the pop-up cafés attracted a diverse audience from enthusiastic youth to nostalgic older generations.
5
Café Locations
2 Month
Activation
1,000+
Waffles Eaten
As guests stepped into these specially curated spaces, they were greeted with bold wall graphics and an array of culinary options inspired by Hello Kitty. From sweet waffles to 'bow' buns, each element of the menu was crafted to delight the senses. Complementing these were themed beverages, including an array of bubble teas and shakes, served in branded cups with Hello Kitty adorned straws, each adding a dash of fun and flavour to the cartoon narrative.
By focusing on authentic engagement and straightforward communication, we ensured that the brand activation spoke directly to the hearts of Primark shoppers young and old alike, leaving a lasting impression of warmth and sincerity. This approach underlines our commitment to creating experiences where our confidence in design and strategy provides a dynamic yet persuasive narrative thread.
Ready to Elevate Your Next Event?
Discover how We Love This can transform your vision into an unforgettable experience with our experiential event design expertise and meticulous planning. Contact us today to start crafting your bespoke event and see your brand come to life in ways you never imagined.
