Primark Spring Campaign

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Primark

Primark Spring Campaign

Creating moments of visual disruption whilst immersing passers by.

Bringing Primark’s ‘Shockingly Chic, That’s So Primark’ campaign to life through creative window design across 11 major cities in the UK & Ireland.

With the use of flip lenticular illusions, we were able to amplify the campaigns humour, by changing the models expressions, creating playful moments that captured attention and immersed passers-by.

WHAT WE DID
Production
Creative direction
Graphic design
Install
Logistics

Our Work

SpaceNK

Summer Society

Kapten & Son

New Store Launch

Angel Trains

The Greatest Gathering

NEXT

Summer Preview

Matalan

Matalan Film Screening

NEXT

NEXT Mens Edit

Primark

Primark Spring Campaign

Primark X Disney

Disney x Primark The Mouse and The Muse

Matalan

Matalan Spring Summer

H Beauty

Harrods Beauty Carnival

Cath Kidston

The Archive Studio

SpaceNK

Glossier Brand Activation

Matalan

SS25 Press Show

NEXT

The Archive of Edible Stories

NEXT

NEXT Mens Edit

NEXT

Christmas 2026

Matalan

Matalan Christmas

Next Home

Press & Influencer Event

Primark

Primark Denim Windows

NEXT

SS25 Kidswear Launch

NEXT

SS25 Press Show

Primark

Primark x Pinterest Collage Studio

Primark

Primark x Pinterest Press Event

Primark

Primark x Pinterest Windows

Pinterest

It's Possible! Creators Event

NEXT Kids

Tiny Adventures in a Tiny NEXT World

Matalan

Pumpkin Spice Matalatte Day

SpaceNK

Trafford Centre Launch Event

Taylors of Harrogate

Booker Catering Show Stand

First Direct

Leeds Pride

Primark

Hello Kitty café

Matalan

Summer 2024 Press Show

Morrisons

Great Yorkshire Show 2024

NEXT

Summer 2024 Press Show

Primark

Spongebob Squarepants Cafe

Primark

NBA x Josh Denzel Paris Launch

Oppo

Cricket World Cup Sponsorship Launch

EcoWorld

Summer Garden Party

Jet2.com

Experiential Campaign