SS25 Press Show

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SS25 Press Show

Connecting seasonal storytelling with immersive design, the NEXT SS25 press show brought the spirit of summer to life.

For the NEXT SS25 showcase, We Love This took inspiration from the hazy beauty of a Balearic evening to craft an experience that felt both escapist and editorial. From ombré backdrops to sun-washed pastels, the space was designed to spark inspiration and create moments worth sharing.

The central London venue’s round footprint provided the foundation for a bespoke build that embraced shape and flow. Product styling stations were custom-designed to echo the curvature of the space, resulting in an organic look and feel. We Love This designed and produced curved clothing rails, as well as sculptural table displays and zoned retail areas made from sustainable engineered cardboard – each one crafted to elevate the product while staying grounded in environmental care.

WHAT WE DID
Graphic design and print
Project management
Live event management
Set and prop styling
Set build