Primark

Primark Denim Windows

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Primark

Primark Denim Windows

Bringing Primark’s first ever TV ad to life through windows across the UK and Ireland.

To celebrate the launch of Primark Denim and the brand’s debut TV campaign, We Love This designed and delivered a bold, UK-wide window rollout that translated the motion and attitude of the ad into a concept that worked for static windows using oversized cut-outs, bold graphics and movement inspired by the campaign.

WHAT WE DID
Production
Creative direction
Graphic design
Production
Install
Logistics