Primark x Pinterest Press Event

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Primark

Connecting creativity with community, We Love This brought the Primark x Pinterest collaboration to life with an inspiring press event at the stylish Mortimer House.

Designed to blend trend, style, and creativity, the event welcomed an influential mix of home, fashion, and lifestyle content creators from Instagram, TikTok, and key media outlets, immersing them in a world of inspiration drawn directly from Pinterest trends and showcased in Primark product.

Beautifully curated trend zones spotlighted Primark’s hero homeware ranges, bringing Pinterest boards to life in real time and allowing guests to see the exclusive new product ranges in real life.

The event also marked the official launch of The Collage Studio, the first stop on a month-long national roadshow. Guests were invited to explore the latest collections, create their own digital collages using the Pinterest app, and enter an exclusive competition to win Primark gift vouchers—allowing them to turn their inspiration into reality.

A live DJ set from a branded booth kept the energy high throughout the evening, while a personalised plate calligraphy station added a memorable, creative touch. Guests had the chance to choose a plate from the core trend collections and have it hand-personalised by a live calligrapher in their preferred colour and message—resulting in a unique keepsake to take home.

Every attendee also received a branded tote bag and Primark gift card, extending the experience beyond the event. From thoughtful details to interactive moments, this unforgettable launch event brought the spirit of the Primark x Pinterest collaboration to life in a way that was both meaningful and memorable.

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Primark x Pinterest Press Event

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