Primark x Pinterest Collage Studio

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Primark

Connecting creativity with commerce, an interactive, hands-on experience at the heart of the Primark x Pinterest collaboration.

We Love This brought the Primark x Pinterest collaboration to life with The Collage Studio—an immersive, hands-on experience that blended digital creativity with physical exploration.

As part of a vibrant nationwide roadshow spanning four weekends, the interactive studio popped up in Primark stores across London, Liverpool, Belfast, and Glasgow. Each stop invited visitors to turn inspiration into reality by engaging with the Pinterest Collage tool while discovering the latest trend-led Primark homeware collections.

Inside the beautifully curated studios, guests selected their favourite products, crafted their own digital collages on the Pinterest app, and entered an exclusive competition to win Primark gift vouchers—offering the chance to bring their dream spaces to life. Expert brand ambassadors from We Love This were on hand to guide the creative process, share styling tips, and elevate the overall experience.

Over 3,000 branded tote bags were gifted throughout the tour, ensuring every visitor left with a stylish memento. By transforming online inspiration into real-world interaction, the Collage Studio positioned Primark as a go-to destination for creative, on-trend homeware, while celebrating the power of personal style and imagination.

Ready to Elevate Your Next Event?
Discover how We Love This can transform your vision into an unforgettable experience with our experiential event design expertise and meticulous planning. Contact us today to start crafting your bespoke event and see your brand come to life in ways you never imagined.

Primark x Pinterest Collage Studio

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