SS25 Kidswear Launch

To launch NEXT’s Spring/Summer 2025 Kidswear collection, We Love This brought the spirit of safari to life with a joyful press event at the Orangery, Port Lympne Safari Park.

The brief was to create a fun, interactive space where press and influencers could explore the new collection – and where little adventurers could roam freely. Inspired by the idea of a Big Expedition, designed for tiny people, we transformed the venue into a colourful retreat that captured the energy of the wild, while offering moments of calm between safari park tours.

Creative direction and full production were delivered by We Love This. A central fire pit lounge anchored the space, complete with a corner sofa and a line of three cosy tipi tents filled with cushions and blankets – perfect for young guests to retreat and play.

Around the venue, oversized animal cut-outs and cardboard shipping crates added a playful sense of theatre, with face-in-hole photo moments positioned alongside rails of product to encourage interaction. Faux palms and banana leaf trees helped to blend the natural setting with bold, imaginative styling.