SS25 Press Show

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Matalan

SS25 Press Show

Connecting the tactile with the visual, Matalan's SS25 showcase revealed the deeper stories behind each garment.

Set across two floors and a charming private courtyard, We Love This transformed a sprawling 4500 sq ft gallery into a vibrant stage for Matalan’s Spring Summer 2025 collection. Guests were able to explore interactive zones dedicated to womenswear, menswear, kidswear and home, immersing themselves in a curated environment where every corner was an insight into the design process.

The walls were adorned with design sketches, pattern cuttings, fabric swatches and mood boards, turning each area into an exploration of the craft behind the collections. Hero pieces were elegantly presented on fabric-wrapped mannequins and soft-lined rails, highlighting the quality and detail inherent in Matalan’s SS25 lineup. At the Colour Therapy Workshop, attendees delved into the psychology of colour, experimenting with bold combinations to create outfits that elevate mood and style.