Kapten & Son

New Store Launch

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Kapten & Son

New Store Launch

Bringing Kapten & Son to life on UK streets through bold, attention-grabbing brand experience.

We set out to create an opening-day activation for Kapten & Son that captured attention, drew a crowd, and established the brand on the UK map.

The spin-to-win wheel turned passers-by into active participants, encouraging them to visit the store to redeem their prizes – converting engagement on the street into in-store traffic and brand connection.

WHAT WE DID
Production
Creative direction
Set design and build
Project management
Live event management
Brand ambassadors
Live event management