Harrods Beauty Carnival

Swipe

H Beauty

Bringing play, luxury and excitement together in a whirlwind of beauty.

As part of Harrods Beauty Carnival’s UK-wide roadshow, We Love This designed and built an interactive gamification experience that offered a unique and worthwhile experience for Luxe Pass Holders. The challenge: to create something bold, portable and visually irresistible that could travel to six locations across the UK while maintaining the signature style of the Harrods brand.

We custom built the Harrods prize grabber machines. Players had 15 seconds to grab a flying ticket from a wind chamber, with smaller tickets unlocking higher-value prizes – and a coveted gold ticket offering the ultimate win for those lucky – or skilled – enough to catch it. The smooth logistics allowed 1,900 participants per weekend to play across all six locations.

WHAT WE DID
Production and custom build
Stock management
Project management
Logistics
Brand ambassadors