The Greatest Gathering

At the biggest rail event in a generation – The Greatest Gathering, We Love This created an immersive brand environment for Angel Trains designed to inspire, engage and elevate perceptions of the brand. Our goal: to shift public perception, celebrate technological leadership and spark curiosity among the next generation of engineers.

The stand was conceived as a fully integrated experience, combining bold creative direction, layered graphics and intuitive flow to encourage exploration.

Within the space, visitors discovered a series of interactive zones including an Innovation Shop, Immersion Zone, and Track n Roll, where guests could learn about the science of train movement through playful, hands-on activities. The Vinyl Station offered a family-friendly moment of creativity, while tech features like Discover Your Train Persona brought Angel Trains technological edge to life through gamified storytelling.

Every element, from AV solutions to VR experiences, was crafted by We Love This.

WHAT WE DID
Production
AV solutions
Set design and build
Graphic design and print
Project management
Live event management