Primark x Pinterest Windows

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Primark

Connecting the tactile charm of traditional collage with the sleekness of digital design.

We Love This transformed Primark storefronts into vibrant, visual playgrounds for the debut Primark x Pinterest homeware campaign. Blending three key trend-led collections with bold collage elements, the window installations brought the ranges to life—capturing attention, sparking curiosity and inviting shoppers to explore what was to be found instore.

Rolled out nationwide with a tiered approach for maximum impact, the campaign included five Gold flagship windows featuring full creative takeovers—complete with custom design, artwork, print, and 3D elements, all expertly installed by the We Love This team.

Twenty-three Silver stores showcased striking artwork and bespoke plinths brought to life by in-store VM teams, while the remaining forty Bronze stores featured a simplified print-only version, ensuring visual consistency across all locations.

Each window celebrated three hero homeware trends—Cosy Cottage, Dainty Décor, and Minimaluxe—reimagined through a layered, collage-inspired lens. With angular cut-outs, motorised animated features, and bold pops of colour, every display became an immersive, head-turning moment on the high street. More than just a product showcase, the campaign tapped into the playful spirit of mixed-media creativity, transforming windows into experiences and turning passersby into inspired customers.

Ready to Elevate Your Next Event?
Discover how We Love This can transform your vision into an unforgettable experience with our experiential event design expertise and meticulous planning. Contact us today to start crafting your bespoke event and see your brand come to life in ways you never imagined.

Primark x Pinterest Windows

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