2018 Sponsorship Activation



2018 Sponsorship Activation

Connecting fitness enthusiasts and nutritional supplements in an immersive recovery zone.

We helped Mongoose - Optimum Nutrition's marketing agency - to increase brand awareness by creating a pop-up space to travel round 10 major sporting events in the UK.

The space acted as a recovery zone to show that Optimum products don’t just cater for body builders but can help runners and cyclists to perform and recover better.

The structure was designed and built in house so that it was straightforward to put up and take down whilst allowing maximum impact through branding at each event.


Athletes Recovered

“The perfect representation of the brand.”

Marketing Director


Brand exposure to 380,000 consumers


of products sampled