Leeds Pride

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First Direct

Leeds Pride

Connecting black and white banking with life in full colour through an inclusive live experience.

We've worked with First Direct since 2016 to create a colourful presence at Leeds Pride, amplifying their message "Bank in black and white, live in full colour".

From a 40ft glitter float to an immersive glitter make-over station, we've consistently aligned First Direct's personality with Yorkshire's biggest celebration of LGBT lives.

350+

Social media impressions

"Thanks again for another great event"

Brand Manager

1000+

Brand exposure to over 1000 consumers

Leeds Pride

Our Work