First Direct

Leeds Pride


First Direct

Leeds Pride

Connecting black and white banking with life in full colour through an inclusive live experience.

We've worked with First Direct since 2016 to create a colourful presence at Leeds Pride, amplifying their message "Bank in black and white, live in full colour".

From a 40ft glitter float to an immersive glitter make-over station, we've consistently aligned First Direct's personality with Yorkshire's biggest celebration of LGBT lives.


Social media impressions

"Thanks again for another great event"

Brand Manager


Brand exposure to over 1000 consumers