CLIENT. MORRISONS
EVENT. NUTMEG AW16 PRESS LAUNCH
LOCATION. LONDON

 

BRIEF.

To manage, style, design and build a press launch for Morrisons' AW16 Nutmeg collection with the addition of incorporating an engaging children's activity into the theme.
 

SOLUTION.

An illustrative set brought to life the woodland theme of the clothing collection with mini wigwams set against coloured-in clouds and flowers. Key outfits hung from wooden branches and bespoke tree rails, perched on beds of astro turf – bringing the outdoors in. Hay bales housed animals including guinea pigs, ducklings and an owl, allowing kids to get hands on with these cute creatures in a child-friendly environment.
 

WE LOVED.

Creating an exciting pop up petting zoo for press, mummy bloggers and their kids to enjoy.