CLIENT. NEW LOOK
EVENT. AW16 WOMEN'S PRESS LAUNCH
LOCATION. LONDON

 

THE BRIEF.

To launch New Looks' AW16 collections for both womenswear and menswear across a two day event in London. To style, design, build and manage the event whilst showcasing their brand message ‘Unlimited Fashion Discovery’ across collection styles which included 'Urban Cool', 'This is England', 'Punk Princess' and 'Vamp'.

 

THE SOLUTION.

We Love This sourced the venue, a creative gem hidden within the streets of London for press to discover. 
A giant LED screen showing behind-the-scenes Look Book images along with a social media wall (content managed by us) carried the 'Discovery' theme inside. Marble prints, copper structures, textures and glowing neons brought their collections to life.

 

WE LOVED.

Working with the creative 'Discovery' brief in an awesome, quirky venue.