CLIENT. KNORR
EVENT. WORLD FOOD DAY
LOCATION. LONDON

 

THE BRIEF. 

To create activities that engaged Knorr employees and encouraged them to donate food and their time on 'World Food Day' 2015.
 

THE SOLUTION. 

We created a number of emotive exhibition spaces that highlighted the results from World Food Day's 2014 campaign.

Interactive activities included a pop-up Knorr shop where team members could purchase food to donate to the cause alongside a sign up space which encouraged staff to join a volunteering session.

Later that afternoon we coordinated 60 Unilever employees to create Knorr food parcels that we then delivered to homeless shelters in Central London.
 

WE LOVED. 

Delivering the donations and seeing first-hand how the client's event had helped the local charities.