CLIENT. HOUSE OF FRASER
EVENT. CHRISTMAS PRESS LAUNCH
LOCATION. LONDON

 

BRIEF.

As part of House of Fraser’s 'HoFmas is coming’ campaign, we were invited to produce the build, AV and styling for their Christmas ’16 press launch. 
 

SOLUTION.

Taking their coloured marble creative, we embraced an anti-Christmas colour palette of bold brights, creating a series of gradient pyramid plinths and block colour display boxes.

From a birch divide in homeware to stacked light box signage and a gradient voile framing the army of mannequins in the party room; there was no mistaking which building on Soho square press were headed to as a printed acrylic sign framed the window of this listed building. 

 

WE LOVED.

We loved the marble cake pops and candyfloss cocktails, which added to the psychedelic look and celebratory atmosphere.