LONDON FASHION WEEK: FASHION UTOPIAS EXHIBITION

WE MAY NOT HAVE BEEN LUCKY ENOUGH TO GET FROW SEATS AT LONDON FASHION WEEK BUT WE DID MAKE IT TO THE TRENDIEST EXHIBITION IN TOWN, JUST IN TIME!

As part of London Fashion Week’s International Showcase, Fashion Utopias is a culmination of creativity and culture from around the world. Presenting innovative garments and accessories into carefully curated country-based installations. The exhibition celebrated what makes heritage unique to all, exploring themes so relevant to today; this fashion exhibition is one that unites, inspires and awakens our inquisitive nature.

Fashion Utopias - Somerset House

Fashion Utopias - Somerset House

A key theme running throughout the exhibition:

…a statement true to all industries as we compete to embrace the ever-evolving technologies around us. How do we incorporate digital aspects without losing the details that we creatives love to craft?

For me, Unmade have discovered the ultimate combination. ‘Publishing clothing on demand’ – this innovative knitwear brand allow you to choose a design, modify the pattern and make it your own. Rejecting mass production and tailoring their product to the individual consumer.

Unmade - London

Unmade - London

Another winning collaboration? The interactive post-digital lookbook by graphic designer/visual artist Ján Šicko presented four Slovakian designers’ work. With the age-old beauty of still being able to turn pages, these over-sized sheets came alive with projected visuals as they flicked through different collections.

Ján Šicko - Slovakia

Ján Šicko - Slovakia

“Combating global forces with creative endurance.”

This has to be at the core of the exhibition as the focus was shifted away from issues currently overshadowing some of the countries exhibiting, as they strive to be marked on the fashion map. Egypt’s collection symbolised its ‘contemporary rebirth’, with a mass of folded paper lilies, hung from the carefully curated space.

Egypt

Egypt

For Portugal, their hope to achieve a socially-conscious ecosystem is realised using eco-friendly cork native to the country. As one of the most striking installations, these cork faced structures certainly made a statement and got us thinking even more so how we can up-cycle and use local resources, wherever possible.

Portugal

Portugal

Naturally, heritage was explored throughout the collections. Presenting it most beautifully had to be Guatamala, with their traditional woven accessories. The colour palettes screamed ‘make you smile style.’ And the detail? This really was exquisite. For me, no matter how obsessed we become with the all things digital, true craftsmanship can never be outshone by technology.

Guatemala

Guatemala

Tying the threads of all countries together, the clean linear graphic running throughout the white corridors of Somerset House acted as the narrator. Illustrating the flow and inspiration behind the global collection, the breakout spaces were pockets of culture, inviting all visitors to immerse themselves in the colours, fabrics and concepts on display.

I know we certainly feel inspired by the coming together of these designers’ creative minds and so, we too shall join ‘the battle' with our creative endurance.

Jenna x