I WAS IN LONDON FOLLOWING AN EVENT EARLIER IN THE YEAR WHEN A FRIEND SUGGESTED WE GO TO A TALK.
My initial reaction was ‘A talk?…Can’t we just get drunk?’, then he told me the talk was by David Hieatt, a name I recognised but wasn’t sure why. A quick Google search and all became clear.
David Hieatt, (along with his wife Clare), started Howies the clothing company; a brand I have followed for a while, not least because I love the DO lectures. I told my friend I was most definitely in.
The talk was at the YCN, a creative network in Shoreditch, we were in an audience made up of about 50 people. Before we began we all introduced ourselves, a lovely touch, there were Art Directors NBA sales guys, Red Bull event managers and a host of other interesting people in attendance.
David’s talk had me captivated for the full 90 minutes. He spoke eloquently about his new venture, Hiut Denim, a business that has the aim of giving 400 people in Cardigan Bay their jobs back as creators of amazing jeans. He also spoke about his approach to creativity, ideas and business.
A number of things struck a cord with me, but the key thing I took away was his approach to making ideas happen. He talked us through a number of initiatives Hiut denim had undertaken, some worked, some didn’t. His approach to them was the same…..let them happen, give them space, have the confidence in those ideas to let the audience make the decision about their relevance .
It’s something that really struck home with me. Clearly David is less bound by financial burden than most, which means if he looses £20k on an idea it’s not the end of the world. If We Love This lost £20k on an idea we would struggle to cope. What it really made me think about is that my wife and I generally use the excuse of ‘finance’ to stop us trying new things. Maybe we should re-evaluate that and prioritise the idea over the financial burden. Maybe we need to be more confident, like David, that what we are doing is serving some purpose.
Here is a link to his blog, it’s great and has couple of ideas that he spoke about like ‘The Multiple Theory’ and being like a speed boat rather than an oil tanker….